The online course space is a $255 Billion industry with a capital B. More people are creating online courses than ever, but there’s a dirty secret nobody really wants to talk about.
Online courses worldwide are experiencing a 97% attrition rate from start to finish.
That’s pathetic. And unacceptable. We can do so much better.
And yet, how many of us struggle to make our courses ‘stick’ with our audiences? The online marketing space depends on selling courses and keeping our customers connected to our business.
Creating a course is hard enough, which is why so many half-baked courses never hit the market. It’s even harder making sure the course you create is what your audience actually wants from you. When you finally have your course ready, you probably have that sick feeling when your course fails to create a lasting impact.
This isn’t a nameless, faceless challenge; it’s affecting coaches, consultants, speakers, authors, trainers, small businesses, corporations, people you know and love.It’s because we’ve been relying on bad information.
And, so many course creators are left wondering why. Nobody’s talking about why courses aren’t being completed. Nobody’s asking the right questions to figure out what we can do better to make our courses meaningful. We’re simply regurgitating the same bad info we heard from someone else who passed it down the line to us.So, where does that leave us?
When I started Smart Passive Income back in 2008, my goal was simple: share the strategies that have helped me grow my online business. Since that time, it has become remarkably easy to find advice on internet marketing and starting an online business—but what has gotten harder is finding ethical advice that has been properly tested.
We've also sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.
Jason is a big kid, former digital agency owner, entrepreneur, podcaster, YouTuber, Ironman, Crossfitter, ex-actor in a B-rated movie, and much more.
Everything we touch has intention.
If you don't plan on building something transformational then I'm afraid you've landed in the wrong place. We're here to make a difference and if that sounds like a sweet challenge to you....please continue.